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Springer Real Estate Group

"Always Working For You"

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Proper Pricing

Every Kenai Peninsula property seller wants to realize as much money as possible when selling their home. The natural inclination is to price the home high, thinking you can always come down in the future.

Unfortunately, listing price that is too high frequently nets the seller LESS money than an original price at market value. Educated buyers looking for homes in your price range will reject your home in favor of other homes in a reasonable price range.

In addition, here’s the real clincher: Agents who would readily bring buyers through your home will automatically cross it off their showing schedule because it’s priced too high. They’re only motivated to show homes with the highest probability of selling. Agents simply will not show overpriced homes because they work by commission. They know market values because it’s their job to know. They don’t want to waste their time.

So you price your home high, thinking you can come down. Problem is, the agent and buyer community don’t look at it that way. They see it as an overpriced home. After a few months go by, eight or 10 open houses, signs, agent tours…and not a nibble. So you decide to lower your price again. But it’s too late…your home has already been “branded” by the agent community. So you reduce your home a little more. And little happens.

Finally, in order to attract attention back to your home, you’ve reduced your home price more than you ever thought you would, and you’re now netting much less than if you had priced it correctly in the beginning. Think about this: The money you lost is not just the lower sales price, but all the extra interest you paid on your mortgage…all the extra property taxes and other carrying costs that accrue while your home is waiting to sell. I’ve seen it happen time and again!

Real Estate Fact: The Seller Is Solely Responsible For How Much, And How Quickly Their Home Sells!

Overpricing almost always increases time to sell, and adds to your carrying costs. That’s why I provide a complete, no obligation evaluation of your home. I’ll give you a real world home value analysis. Based on verifiable facts and figures. I’ll also physically inspect your home to identify those areas where spending small amounts of money may yield many times return in sales price.

I’ll be straight with you, and tell you precisely why it’s worth what it’s worth. I’ll also show you how to net more money in your home sale. 

If you are interested in selling your Kenai Peninsula home, contact me for your exclusive detailed home valuation.

1206 Third Avenue
Kenai, AK   99611
(907) 398-4072 
​Available by Appointment Only!


Contact Us

  • Home
  • Blog
  • About
    • Our Staff
    • Testimonials
  • Resources
    • Buyers >
      • Avoiding Financial Stress
      • Build A Plan Of Action
      • Finding The Right Seller
      • Getting A Legitimate Lender
      • Hot, Normal & Cold Markets
      • Importance Of Inspection
      • Is Buying A House Still A Smart Plan?
      • Thinking Of Buying A Forclosure?
      • Use A Buyer's Agent
      • Why You Should Not Make Any Major Credit Purchases
    • Sellers >
      • Considering Offers
      • Dressing Your Home To Sell
      • Finding the right Agent
      • For Sale By Owner-A good idea?
      • Getting The Highest Price In The Shortest Time
      • Insist On A Home Inspection
      • Know Why You Are Selling
      • Making A First Good Impresion
      • Plan Of Action
      • Setting The Price
      • What Is A Short Sale Anyway?
    • Alaska Department of Fish & Game
    • Alaska Visitor Information
    • Central Peninsula Hospital
    • City of Kenai
    • Enstar Natural Gas
    • Homer Electric
    • Kenai Chamber of Commerce
    • Kenai Peninsula Borough School District
    • Kenai Peninsula School Finder
    • Kenai Peninsula College
    • Soldotna Chamber of Commerce
    • State of Alaska